by Cally Tomlinson | 11 Jun, 2018
When we talk about the Net Promoter System (NPS), Promoter, Detractor, and Passive are the three keywords that undeniably pop up most often. These three categories are perhaps the best known feature of the NPS methodology, and feature prominently in descriptions of...
by Cally Tomlinson | 6 Jun, 2018
Last week we were talking about one of the essential concepts in the overall framework of Net Promoter Score (NPS), Promoters. If you missed it I recommend you go back and read up on the basics behind NPS, and all the great stuff Promoters do for your business. It...
by Cally Tomlinson | 15 May, 2018
When it comes to collecting customer feedback many of the advantages are clear to see. You get notified of problems with your service, ideas for improvement are generated, customer satisfaction is simple to monitor and churn is easier to avoid. We know this, and...
by Cally Tomlinson | 25 Jan, 2018
“On paper, webinars are one of the most effective marketing channel for B2B companies, but, in practice, the softwares that were available always fell short of expectations in one way or another.” A webinar can mean many different things to different businesses, from...
by Cally Tomlinson | 21 Nov, 2017
We’ve been providing NPS surveys within our users’ native apps for quite a while now, but we’ve not yet taken the time to explain just why we think they work so well. Essentially it comes down to surveying at the right time in the right place, which is why our users...
